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New Sake from Tsunan Jozo in Niigata launches Sake brand “go”

Yuzo Furusawa, President of Tsunan Brewery Co., Ltd renewed its management system to promote sake production in 2020, and on March 12, 2020, the new brand “Go” was released.
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Tsunan Jozo - New Sake GO Bottle Collection

New Sake Tsunan Brewery in Niigata Prefecture, it’s locally known for its sake fog tower, and it’s releasing a new sake brand

In Tsunan Town, locates in the areas such as Tsumarigo (Agoyama) and Akiyamago, where cultures and traditions differ in sake brewing process. Tsunan Jozo has been undergoing a company’ restructuring since December 2019, inviting outsiders bringing a different knowledge to help them finding a new brewing path.

Yuzo Furusawa, President of Tsunan Brewery Co., Ltd renewed its management system to promote sake production in 2020, and on March 12, 2020, the new brand “Go” was released.
Tsunan Brewery’s New Brand “Go” 「郷」

Tsunan Town was severely damaged by the Niigata-Nagano Border Earthquake on March 12, 2011, the day after the Great East Japan Earthquake. Nine years after the earthquake, it is still often difficult for small towns to recover, but local producers and local sake breweries like Tsunan Brewery are the new sakes that symbolize a new form of recovery for the world in the future.

・ GO (GO) GRAND CLASS: The best variety that maximizes the blessings of snow
・ Go (DI): New sake that is easy to drink according to the meal
・ Go (Dolce II): New sake that is easy to drink along with dessert

Tsunan Brewery, located further down the mountain in the heavy snowy region of Tsunami, produces plenty of the benefits of the snow, the blessings of the earth, and a powerful yet gentle taste of sake that stores the power of nature.

Tsunan town is also famous as one of Niigata’s leading sake-producing rice production areas, “Motomangoku.” Tsunan Brewery itself is also a sake brewery created by many local sake rice producers whom became shareholders.

The new brand will also be a sake made from Tsunan Gohyakumangoku rice.

There is a variety of new brands and townships in Tsunan, surrounded by Echigo mountains and river terraces. There are different cultures and traditions in the regions where the villages are located, such as Tsumarigo and Akiyamago. The spirit of the town was put into the sake and the meaning (go) was to go forward with a new start.

COMPANY INFORMATION

Tsunan Jozo Sake Brewery, Niigata
Tsunan Jozo Sake Brewery
Address: 7141 Akinari, Tsunan, Nakauonuma District, Niigata Prefecture 949-8313
Website: tsunan-sake.com
Founded: January 1996 (former Komatsubara brewing established)
Established: November 2003 (changed company name to Tsunan Brewery)
Social: Facebook, Instagram

Learn more about Sake with our SAKE GLOSSARY

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