Niigata Brewers Association is the official organizer of Sakenojin event in Niigata.
Niigata Sake’s unique taste can be summed up as “crisp and dry.” It is less sweet and has a lighter taste than the national average. It contains less extract and amino acid, and is generally light in color.
The delicate flavor and aroma of this sake, nurtured by ninety-seven brewers in the prefecture as well as by the Niigata Prefectural Sake Research Institute, contrasts with the full-bodied sweet sake that once dominated mainstream Japan.
Niigata Sake now boasts the third-highest total sake production in Japan after Hyogo and Kyoto Prefectures, and is greatly appreciated for its high quality, enjoying popularity among consumers.
While the total annual alcohol consumption per Japanese adult averages 93.97 liters, with consumption of Japanese sake at 11.55 liters, Niigata residents drink an average of 24.72 liters of Japanese sake per person, which is ranked the highest consumption in Japan.
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