NIPPON PREMIUM Chuhai rebranding of their Prefecture Series

The original Nippon Premium “White Peach” and “Iyokan Mandarin” Chuhai recipes will be improved and the can design will go through new branding updates.

Oenon Group’s Godo Shusei Co., Ltd. – Headquarters: Sumida-ku, Tokyo – and one of the Chuhai brand owner “NIPPON PREMIUM” series, has made announcement that package and original recipes will be renewed and released nationwide in late March and follow the same series branding updates than other Prefecture Series have gone through.

This follows a same strategy adopted to promote prior the summer months their also iconic brand Tokyo Plum Highball and other companies like Orion Beer with their Chuhai Watta Lemon.

NIPPON PREMIUM Fukushima White Peach and Ehime Iyokan (a local mandarin) are local Chu-Hi that uses fruit juice from Akatsuki, Madoka and Kawanakajima from Fukushima Prefecture and Setouchi island.

The Nippon Premium Prefecture Series features an elegant aroma and a fruity taste. An easy and light drinking with a low alcohol content of 3% and a full-fledged taste of 7%.

The juice content has been increased from 6% to 7%, resulting in a juicier flavour and boasting an additional sweetness and aroma of white peach and sweet and sour taste of iyokan. The illustrations of the fruits will be drawn on both sides of the can, and the entire surface is clearly marked as “Fukushima Prefecture White Peach” and “Ehime Setouchi Iyokan” to promote the prefectures local fruits.

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