Gohashi, a New Sake brewed by the Youngsters for the Youngsters

The young team at Sakai Sake Brewing in Yamaguchi are releasing Gohashi, a limited 1200 bottles Junmai Ginjo sake aiming to attract the young crowd.

Fact known is the young crowd in Japan has been shifting away from drinking sake in the recent years, however a young team of Kurabito (brewery crew worker) at Sakai Sake Brewing, owners of Gokyo brand [Iwakuni City, Yamaguchi Prefecture] are keen to find a solution to bring them back, how? Here’s Gohashi!

If we look into data from various questionnaire sources in the recent years, we will easily spot the young crowd are choosing to drink different brews, and partly this is due to Sake having a higher percentage alcohol compared to other drinks like Shochu, or even Whisky which offer an alternative of serving it, such as watered down (mizuwari) or on the rocks, both simple serving methods allows to lower down alcohol strength.

This is what 4 young Kurabito at Sakai Sake Brewing must have been thinking to create “Gohashi” A low-alcohol brew that is easy to drink even for those who don’t usually drink sake, and has a crisp aftertaste that goes well with a wide variety of dishes, such as curry, ramen and similar young orientated comfort food.

This Junmai Ginjo is brewed with 100% Yamada-nishiki rice and fermented with Yamaguchi Prefecture’s developed “Yamaguchi Mountain Abandoned Yeast” which is said to be the yeast of the origin of Sake in Yamaguchi.

The sake is born from a passion for supporting local sake in Yamaguchi Prefecture by young people thinking deeply into spreading the word of sake and we hope to see more youngsters across the country taking on similar initiatives to revive the sake renaissance.

The product will be exclusively sold at Yamaguchi Trading Company. following the recent success of also Gokyo’s red rice yeast.

PRODUCT OUTLINE

	Gohashi
	Type: Junmai Ginjo
	Rice: Yamada Nishiki 100% (Yamaguchi)
	Polishing rate: 60%
	Alcohol: 14%
	Content: 720ml
	Reference retail price: 1,980 yen (including tax)

COMPANY INFORMATION

Sakai Sake Brewing Co., Ltd.
Address: 1-3-1 Nakatsu-cho, Iwakuni-shi, Yamaguchi 740-0027, Japan
Telephone: +81 0827-21-2177
Website: www.gokyo-sake.co.jp

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