MOON X releases new “CRAFT X Series” HAZY MOON IPA
The second IPA from the CRAFT X Series gets ready to stock the shelves in Japan despite coronavirus outbreak.
MOON-X Co., Ltd., whose vision is to “enrich the lives of many people by using technology to provide brands that embody Japanese manufacturing to the world using technology” (President: Susumu Hasegawa, MOON-X) is a established company that has been in business for six years and now collaborated with Kiuchi Sake Brewery Limited (President: Yoichi Kiuchi) to manufacture and sell Hitachino Nest Beer collaboration “HAZY MOON IPA” and will be on sale from March 2020.
This time, the trendy hazy IPA has turned into a gorgeous and fruity beer.
In partnership with Hitachino Nest Beer, which is seriously involved in making “quality-oriented” beer and is world-renowned, they are launching the Second release from the CRAFT X Series. The first IPA, Crystal IPA, is a clear, low-bitter, easy-to-drink beer despite being an IPA. The first 400 badges sold exclusively in November last year selling out in just under two months. At a free tasting held at the end of January, 94% of the customers who tasted the wine tasted very good or delicious (603 out of 641). In addition, regular purchase started in February, and many people have patronized it.
ABOUT HAZY MOON IPA[CRAFT X] members who drunk “Crystal IPA” the first of the Series, have said that they would like to drink hazy types as well, and have decided to reflect customer feedback in product planning. HAZY MOON IPA (Tropical and gorgeous fragrance) was created as a seasonal limited Hazy IPA during the cherry blossom season with Hitachino Nest Beer making “Crystal IPA”. The label design is inspired by HAZY MOON, a hazy moon floating in the spring night sky. A soft and fruity taste that is perfect for the hanami season, which suits the hazy moon.
A tropical scent that makes you feel like a tropical mango and you can enjoy a fruity sweet flavour with a smooth texture and tropical fruits mouthfeel.
Susumu Hasegawa – Craft X Director says:
I am very happy to be able to release the second HAZY MOON IPA of “CRAFT X SERIES” with Hitachino Nest Beer. This time, the trendy hazy IPA has turned into a gorgeous and fruity beer. We are affected by the new coronavirus these days, but we hope that you can have a little fun with it.
|Product name: [CRAFT X] HAZY MOON IPA|
|Alcohol content: 6%|
|Price: 3,600 yen (excluding tax) 5 bottles|
|Social Media: Facebook, Instagram|